3×3 Event Hosting
Winning the right to host a 3×3 event will deliver real benefits for the host country and cities on a sporting, financial, promotional and social level. As well as creating economic impact through visitor spend and commercial rights allocations, the media reach of 3×3 events makes them valuable place branding and destination marketing tools.
Some of the benefits for the event host, highlighted by case studies following 3×3 events, include:
Economic benefits:
• Economic impact and return on investment
• Place branding on a global scale (advertising and sponsorship values)
• Revenues opportunities (sale of tickets, hospitality, sponsorship packages and local broadcast rights)
• Auxiliary events potential (associated events with economic value)
Sporting benefits:
• Inspirational guests (the stars of the sport)
• Legacy of 3×3 participation (involvement of fans and community)
• Accelerated development of elite programmes
Social benefits:
• Support of wider strategic goals
• Social responsibility campaigns (social, environmental and health)
• “Green events”
Organisational Development benefits:
• Reputation and experience building in major event hosting (between National Deaf Sports Federations/promoters and public sector for example)
• Partnership working and knowledge transfer
The 3×3 World Cups are held every two years.
Next hosting 3×3 World Cup:
• 2026
• 2028
See more about 3×3 FIBA and their rules – See here the link
